On the afternoon of March 20, 2010, the North Texas swimming community came together at the American Airlines Center in Dallas for an afternoon with World Record holder and 7-time Olympic Medalist Aaron Peirsol. A crowd of 200 of Aaron’s biggest fans gathered to hear him talk about persevering as a professional athlete, as well as the commitment he has made as a professional swimmer and a ocean

conservationist. Aaron discussed the trials and triumphs which he has faced as an Olympian and motivated the younger audience to commit to what they love even when faced with obstacles.

There was much discussion about Aaron’s “Race for the Oceans” and his personal commitment to the national advocacy group, Oceana. Aaron entertained a Q&A session and also discussed PureSport.

Directly following Aarons speech fans had the chance to gather on the main concourse of the arena to meet and get autographs from Aaron and learn more about PureSport. The PureSport table was exposed not only to the swimming community, but also to Dallas Stars fans there for that afternoon’s game. PureSport was given yet another opportunity to expose their product to another 17,000 Dallas Stars fan as our commercial was aired on one of the largest in-arena JumboTron’s during warm ups and directly before the start of the game. Aaron also had an in-game recognition in the first period directly following his “Race for the Oceans” spot which also aired live.

Not only was this a great opportunity for the swimming community to hear from Aaaro, but also for Dallas Stars fans to learn about PureSport and Aaron’s relationship to the product!