On the afternoon of March 20, 2010, the North Texas swimming community came together at the American Airlines Center in Dallas for an afternoon with World Record holder and 7-time Olympic Medalist Aaron Peirsol. A crowd of 200 of Aaron’s biggest fans gathered to hear him talk about persevering as a professional athlete, as well as the commitment he has made as a professional swimmer and a ocean
conservationist. Aaron discussed the trials and triumphs which he has faced as an Olympian and motivated the younger audience to commit to what they love even when faced with obstacles.
There was much discussion about Aaron’s “Race for the Oceans” and his personal commitment to the national advocacy group, Oceana. Aaron entertained a Q&A session and also discussed PureSport.
Directly following Aarons speech fans had the chance to gather on the main concourse of the arena to meet and get autographs from Aaron and learn more about PureSport. The PureSport table was exposed not only to the swimming community, but also to Dallas Stars fans there for that afternoon’s game. PureSport was given yet another opportunity to expose their product to another 17,000 Dallas Stars fan as our commercial was aired on one of the largest in-arena JumboTron’s during warm ups and directly before the start of the game. Aaron also had an in-game recognition in the first period directly following his “Race for the Oceans” spot which also aired live.
Not only was this a great opportunity for the swimming community to hear from Aaaro, but also for Dallas Stars fans to learn about PureSport and Aaron’s relationship to the product!
By Ralph Paulk, TRIBUNE-REVIEW
Sunday, September 27, 2009
Michael Phelps, who shattered seven world records en route to winning a record eight gold medals in the 2008 Beijing Games, was greeted Saturday morning by an estimated 600 fans during the opening of a new prototype GNC store at Ross Park Mall.
Nearly 200 fans positioned themselves at the store’s front entrance more than two hours before Phelps arrived to help promote a sports drink, PureSport. Phelps, a 14-time gold medalist, signed autographs for nearly two hours.
“With my workout program, I have to be at peace and have all the nutrients in my body,” Phelps said. “I had (PureSport) right after every race at the Olympics, then moved on to the next race and was ready to go.”
Phelps, too, continued to polish an image tarnished by a photo that showed him smoking from a marijuana pipe. The fallout from that incident led to USA Swimming suspending him for three months and it caused a major sponsor, Kellogg, to abandon him shortly after he appeared on the cover of its Corn Flakes box.
“Everybody goes through some really tough times in their lives, and I think it depends on how you battle back from those,” Phelps said. “Nothing comes easy, and the harder you work the harder it gets.”
PureSport, though, refused to sever its relationship with Phelps. They committed to honoring a deal he signed with PureSport prior to the Beijing Games.
“We made the deal with Michael eight months before the Beijing Olympics,” said PureSport CEO Michael Humphrey. “He trained with the products for about a year before he went to the Olympics.
“We never even thought about severing our ties with Michael. My thing with Michael is that he has to be smart about the decisions he makes and we’ll be smart about the decisions we make.”
The developers of PureSport consulted with Phelps’ coach Bob Bowman in hopes of creating a sports drink specifically designed for the U.S. Olympic swim team before the company was formalized.
“It’s great having Michael using our product,” Humphrey said, “but you don’t have to be an Olympic athlete to train and feel better.”
Austin, Texas (July 17, 2009) – PureSport, makers of the new, patent-pending performance drinks that are revolutionizing the sports drink category, announced today that 14-time Olympic gold medalist, Michael Phelps, and Olympic all-around gymnastics champion, Nastia Liukin, both of whom train with PureSport, have received the 2009 ESPY Award for Best Male and Best Female Athlete, respectively. The 2009 ESPY Awards will air on ESPN on Sunday, July 19.
Is the fact that two PureSport-drinking athletes were named the best athletes in the world pure coincidence? Or could PureSport be the new “special sauce” in athletic performance?
Michael Humphrey, CEO of PureSport, says it’s no coincidence at all. “There’s a reason Michael and Nastia chose to train for the Beijing Olympics with PureSport and there’s a reason why they had the best athletic performances in the world last year. PureSport is the most scientifically-sound and effective sports drink in the world and it helps athletes get more out of their performances.”
“PureSport played an integral role in my success in Beijing,” says Phelps, who helped develop the drink in 2007 with Dr. John Ivy, chair of the Department of Kinesiology and Health Education at the University of Texas at Austin. “PureSport’s recovery drink helped me race at peak levels day after day at the Olympics. It makes a huge difference in terms of reducing muscle tissue damage and soreness and promoting muscle repair.”
“I’ve been training with PureSport since before Beijing and it’s made a huge difference in my endurance level,” says Liukin. “I also love that it tastes great, has no caffeine and has about half the calories of other sports drinks.”
According to Humphrey, the secret to PureSport is its 2.67-to-1 carbohydrate-to-protein ratio, which has been tested rigorously and is proven to be the ideal ratio for muscle performance.
“PureSport has been the game changer in the sports drink category,” says Humphrey. “Gold medalists will tell you, it’s the new gold standard in performance drinks.”
Once available only to coaches and athletes, PureSport is now available nationwide at Sports Authority, Max Muscle, GNC and Vitamin Shoppe stores and online at www.puresport.com. Prices range from $24.99 for a carton (10 packets) or canister (11 servings) of the PureSport Recovery Formula to $49.99 for a canister (36 servings) of the PureSport Workout Formula.
Interviews with Michael Phelps (after the World Championships in Rome), Nastia Liukin, Dr. Ivy and PureSport CEO, Michael Humphrey, available upon request.
About PureSport
PureSport is a new brand of patent-pending, just-add-water sports performance drinks. Launched in July 2008, PureSport took center stage at the Beijing Olympics thanks to Olympians Michael Phelps, Brendan Hansen, Aaron Peirsol and Nastia Liukin, all of whom used PureSport as a key part of their Olympic training programs. Created by Dr. John Ivy, chair of the Department of Kinesiology and Health Education at the University of Texas at Austin, with input from Phelps and fellow Olympians Brendan Hansen and Aaron Peirsol, PureSport is available in two formulations: PureSport Workout, which is used prior to and during exercise to improve endurance and reduce muscle tissue damage, and PureSport Recovery, which is used within 30 minutes of completing a workout to promote muscle tissue repair. PureSport Workout and Recovery formulations are available in grape, fruit punch, lemon-lime and banana-berry. PureSport Workout is available in a carton of individual packets (15 servings) for $29.99 and a canister (36 servings) for $49.99. Both a carton of individual packets (10 servings) and a canister (11 servings) of the PureSport Recovery formula retail for a suggested $24.99. PureSport may be purchased at Sports Authority, Max Muscle, GNC and Vitamin Shoppe stores nationwide and online at www.puresport.com
June 26, 2009 (Austin, Texas) – University of Texas swim coach Eddie Reese has already trained numerous Olympians but was still looking for a way to improve the performance of his athletes. He turned to UT Kinesiology professor John Ivy to develop a new sports drink to help boost performance, PureSport.
HAVRE DE GRACE, Md. -- PureSport, makers of the new, science-based and patent-pending performance drinks that have revolutionized the sports drink category, announced today that it has signed an endorsement agreement with Angela Stanford, who is currently ranked seventh worldwide in women's professional golf.
Stanford, who has been training with PureSport for several months with great results, now has 12 top-ten finishes in 15 starts dating back to September 2008, including three victories. She shared third place Sunday in the LPGA State Farm Classic.
Under the terms of the deal, Stanford will join PureSport's unparalleled list of brand ambassadors - elite athletes including Olympians Michael Phelps, Brendan Hansen, Aaron Peirsol and Nastia Liukin - to build global awareness for PureSport and the benefits that come with training with the product.
Stanford will also work with Liukin on a special effort to educate female athletes about the importance of training with PureSport to improve endurance, reduce muscle tissue damage and promote muscle tissue repair.
"PureSport is the most scientifically-sound performance drink on the market, and I'm thrilled to be part of the team they've chosen to help them spread the word," said Stanford. "This product works like nothing I've tried before and I love that it tastes great, has no caffeine or added sugar and has about half the calories of other sports drinks."
Created by Dr. John Ivy, chair of the Department of Kinesiology and Health Education at the University of Texas at Austin, PureSport's secret is in its 2:67-to-1 carbohydrate-to-protein ratio, which has been scientifically proven to be the ideal ratio for muscle performance.
Stanford trains five days a week and drinks PureSport Workout before each training session and PureSport Recovery within 30 minutes of completing each workout. Grape is Stanford's favorite flavor.
"This deal links Angela, who is one of the most exciting, up-and-coming female golfers in the world, with the most exciting, new sports performance drink on the market," said Eddie Smith of Gaylord Sports, which represents Stanford. "It's an ideal partnership."
"We're thrilled to have Angela on the PureSport team," says Michael Humphrey, CEO of PureSport. "Like all our athlete ambassadors, Angela trains with the product and has experienced first-hand the benefits of the product. She's in the best possible position to help us get the word out about the science we're bringing to the sports drink category."
About PureSport
PureSport is a brand of patent-pending, just-add-water Launched in July 2008, Pure Sport took center stage at the Beijing Olympics thanks to Olympians Michael Phelps, Brendan Hansen, Aaron Peirsol and Nastia Liukin, all of whom incorporated PureSport into their Olympic training programs. Created by Dr. John Ivy, chair of the Department of Kinesiology and Health Education at the University of Texas at Austin, with input from Phelps, PureSport is available in two formulations: PureSport Workout, which is used prior to and during exercise to improve endurance and reduce muscle tissue damage, and PureSport Recovery, which is used within 30 minutes of completing a workout to speed the storage of muscle and liver glycogen and promote muscle tissue repair. PureSport Workout and Recovery formulations are available in grape, fruit punch, lemon-lime and banana-berry. A carton of individual packets (15 servings) and canister (36 servings) of the PureSport Workout formula retails for a suggested $29.99 and $49.99, respectively. Both a carton of individual packets (10 servings) and a canister (11 servings) of the PureSport Recovery formula retail for a suggested $24.99. PureSport may be purchased at Sports Authority, GNC and Vitamin Shoppe stores nationwide, HEB and RunTex stores in Texas, and online at www.puresport.us, www.SwimOutlet.com and www.NutritionExpress.com. For more information, please visit www.puresport.us
About Angela Stanford
Growing up in Texas, Stanford began collecting golf accolades early, winning the 1996 Texas State 4A High School Championship and the 1996 PING Texas State Junior Championship. While at Texas Christian University, Stanford won nine collegiate tournaments and was a four-time All-American and four-time All-Western Athletic Conference (WAC) selection. Since joining the LPGA Tour in 2001, Stanford has won four times. She was a member of the Solheim Cup team in 2003 and 2007. To date this LPGA season Stanford ranks fourth in scoring average and first in top-10s, with seven in 10 starts, and is 3rd on the Solheim Cup points list.
May 10, 2009 (New Braunfels, Texas) – The 6th annual PureSport Rookie Triathlon, held May 10th in New Braunfels, Texas, saw professional triathlete husband and wife team Brandon and Amy Marsh take first place overall for the men and women, respectively. Brandon Marsh fought off a hard charging field of pro and athletes while Amy Marsh cruised to victory with a comfortable margin. Both athletes use PureSport during their training and racing. Roughly 800 participants filled the venue at the Texas Ski Ranch for fun-filled day of swimming, cycling, and running.
The gun went off at 8 AM sharp on what would turn into a very hot and humid day. As usual, the open wave included virtually all of central Texas’s male elite athletes, including Brandon Marsh, James Bonney, Jamie Cleveland, James Bales, Jason McMillian, Derrick Williamson, Patrick Evoe, Todd Gerlach, and Paul Terranova. Amy Marsh had less company in the women’s field, with Desiree Ficker and Andrea Fisher on volunteer duty for the day. The pros and age groupers laid down some speed at the super sprint distance of a 300 meter open-water swim, an 11 mile ride through the beautiful Texas countryside, and a quick 2 mile run.
Participants, volunteers, and spectators were welcomed into finish line carnival with an iced towel and recovery drink from PureSport. The goodies continued with hamburgers, fresh fruit provided by Texas Iron, Kook Kones ice cream, New Belgium Beer, free massage from Advanced Rehab, and a souvenir bike bottle from T3, and gifts from TYR, Trigger Point, Clif, Skeese Greets, and Jack & Adam’s Bicycles.
High Five Events and Jack & Adam’s Bicycles, the producers of the event, received many compliments on the successful event, including the following from a long time participant and volunteer: “I've been coming to these events for many years. After each event I think that you have pulled off the perfect race. Then, I come again next year and the event is even more perfect. I don't know how you guys do it!"
The 2009 event is tentatively scheduled for Mother Day, May 9th.
About High Five Events
High Five Events is a multi-sport event production company and the official race director for Jack & Adam’s Bicycles events. High Five Events produces many of the largest triathlons in Texas, including The Austin Triathlon and the Texas Tri Series, and provides event management consulting and equipment leasing services to over 30 events per year. www.highfiveevents.com
About Jack and Adam’s Bicycles
Located in Austin, TX, Jack and Adam’s Bicycles is a complete triathlon and road cycling store. Founded in 2004, it has been voted Best Triathlon Store in Texas every year since its inception. The store is renowned for its friendly service, incredible product support, and community involvement.www.jackandadams.com
About PureSport
PureSport is a brand of patent-pending, just-add-water performance drinks that feature the optimal carbohydrate-to-protein ratio of 2:67-to-1. Launched in July 2008, Pure Sport took center stage at the Beijing Olympics thanks to Olympians Michael Phelps, Brendan Hansen, Aaron Peirsol and Nastia Liukin, all of whom incorporated PureSport into their Olympic training programs. Created by Dr. John Ivy, chair of the Department of Kinesiology and Health Education at the University of Texas at Austin, with input from Phelps, PureSport is available in two formulations: PureSport Workout, which is used prior to and during exercise to improve endurance and reduce muscle tissue damage, and PureSport Recovery, which is used within 30 minutes of completing a workout to speed the storage of muscle and liver glycogen and promote muscle tissue repair. For more information, please visit www.puresport.us.
Ryan Powell is a US lacrosse player from West Carthage, New York. He was a four time All American at Syracuse University. He plays the attack position.
Powell has played in Major League Lacrosse since 2001. He played for the Rochester Rattlers from 2001 to 2005, and the San Francisco Dragons in 2006 and 2007. In 2001 Powell earned MVP for the 2001 MLL season.
April 9, 2009 (Austin, Texas) - PureSport, the cutting-edge, new, patent-pending line of sports performance drinks, announced today that it has retained Premier Management Group, an integrated sports marketing, athlete representation and corporate consulting firm , to develop athlete endorsement and sports marketing programs for the fast-growing, science-based start up. Under the terms of the agreement, PMG will advise PureSport on sponsorship, partnership, endorsement and business development opportunities.
PureSport also announced today that it is the lead sponsor for the second annual Aaron Peirsol’s Race for the Oceans, an open-water swimming fundraiser, managed by PMG, to be held at Fort Myers Beach in Fort Myers, Florida, October 9-11, 2009. Proceeds from the event will go to Oceana, a non-profit group established to protect and restore the world’s oceans. Peirsol will host and participate in the event and Gold medal Olympic swimmer and NBC Olympic broadcaster, Rowdy Gaines, will serve as master of ceremonies. For more information or to register to participate, please visitwww.racefortheoceansevent.com.
“Protecting our world’s oceans is very important to me because I grew up swimming in the Pacific Ocean and, now that I have a chance to make a difference, it’s important to me to help people understand that we can’t take the beauty of our oceans for granted,” said Peirsol. “This is a great chance for people to experience the joy of swimming in Florida’s warm ocean waters and raise money for an important cause.”
PMG and PureSport have a history of collaboration. Olympic gold medal-winning gymnast, Nastia Liukin, and Olympic gold medal-winning swimmers Brendan Hansen and Peirsol are PMG clients and all use PureSport in their training and endorse the brand.
“Getting to know PureSport over the last year has given us a valuable perspective on the company and the science behind the products and will enable us to hit the ground running in terms of helping to launch new business development initiatives for PureSport,” said Evan Morgenstein, CEO and president of Premier Management Group. “We have represented world-class athletes that run the gamut from Olympic gold medalists to X Games champions and I can tell you that PureSport is already the in-the-know performance drink among elite athletes. PureSport has enormous potential among consumers.”
“This new deal represents the next logical step in our relationship with PMG,” said Mike Humphrey, PureSport’s CEO. “We look forward to leveraging PMG’s sports marketing and management expertise and network to help us continue and build upon our strong growth.”
About PureSport
PureSport is a brand of patent-pending, just-add-water performance drinks that feature the optimal carbohydrate-to-protein ratio of 2:67-to-1. Launched in July 2008, Pure Sport took center stage at the Beijing Olympics thanks to Olympians Michael Phelps, Brendan Hansen, Aaron Peirsol and Nastia Liukin, all of whom incorporated PureSport into their Olympic training programs. Created by Dr. John Ivy, chair of the Department of Kinesiology and Health Education at the University of Texas at Austin, with input from Phelps, PureSport is available in two formulations: PureSport Workout, which is used prior to and during exercise to improve endurance and reduce muscle tissue damage, and PureSport Recovery, which is used within 30 minutes of completing a workout to speed the storage of muscle and liver glycogen and promote muscle tissue repair. PureSport Workout and Recovery formulations are available in grape, fruit punch, lemon-lime and banana-berry. A carton of individual packets (15 servings) and canister (36 servings) of the PureSport Workout formula retails for a suggested $29.99 and $49.99, respectively. A carton of individual packets (10 servings) and a canister (11 servings) of the PureSport Recovery formula retails for a suggested $24.99 and $21.99, respectively. PureSport may be purchased at Sports Authority stores nationwide, RunTex stores in Texas, and online atwww.puresport.us, www.SwimOutlet.comandwww.NutritionExpress.com. For more information, please visitwww.puresport.us
About Premier Management Group
Premier Management Group, LLC (“PMG”) specializes in athlete representation, sports marketing and corporate consulting. Having worked with athletes in over 30 sports including the NBA, NFL, NASCAR, NHRA, Olympic sports (gymnastics, swimming, skiing, track, etc.), PMG has worked with thousands of companies both large and small on developing unique and proprietary ways in executing athlete endorsement programs, leveraging the grass roots of a given sport and developing partnerships with endemic companies in those sports for maximum impact. With offices in Cary, North Carolina, New York City and Tucson, Arizona, PMG has various divisions including PMG Sports, PMG Corporate, PMG Aquatics, PMG Chefs, PMG Speakers and USA Sports Clinics.
About Oceana
Oceana campaigns to protect and restore the world’s oceans. Our teams of marine scientists, economists, lawyers and advocates win specific and concrete policy changes to reduce pollution and to prevent the irreversible collapse of fish populations, marine mammals and other sea life. Global in scope and dedicated to conservation, Oceana has campaigners based in North America (Washington, DC; New York; Juneau, AK; Los Angeles and Monterey, CA; and Portland, OR), Europe (Madrid, Spain; Brussels, Belgium) and South America (Santiago, Chile). More than 300,000 members and e-activists in over 150 countries have already joined Oceana. For more information, please visit www.Oceana.org.
PureSport, a patent-pending performance drink, is continuing its rise from Olympian's secret weapon to mainstream sports drink with a number of distribution, athlete, product and personnel announcements, the brand recently announced.
Brendan Hansen, the world-record holding swimmer who won gold in Beijing, is taking a break from 15 years in the international world of competitive swimming to join PureSport as director of training and performance, according to the company. In his new position, Hansen will be responsible for building the company's relationships with athletes, trainers, coaches and sports clubs.
"I've been training with PureSport for the last two years and believe so much in the product that I've decided to put my swimming career on hold to do what I can to spread the word about PureSport," says Hansen. "I'm excited about this new challenge and intend to approach it with the same work ethic and commitment to excellence that I’ve applied to my career in swimming."
Launched in July 2008, Pure Sport took center stage at the Beijing Olympics thanks to Olympic gold medalists Michael Phelps, Brendan Hansen, Ian Crocker, Aaron Peirsol and Nastia Liukin, all of whom made public the key role that PureSport played in their Olympic training programs.
"What I love most about what we've built is that we're a tight group and our athletes are real product ambassadors, not hired marketing guns," says Michael Humphrey, CEO of PureSport. "Every one of them trains with PureSport and has experienced first-hand the product’s ability to help them perform at peak levels."
To meet the growing consumer demand for the product, PureSport has signed a national distribution deal with Sports Authority, a full-line sporting goods chain, as well as online outlets includingSwimOutlet.comandNutritionExpress.com.
Until now, PureSport, which has enjoyed a cult-like following among professional athletes, coaches and trainers, had been available primarily through the company'swebsite.
PureSport also has inked exclusive product training deals with a range of top athletes including Ryan Powell, the nation's top-ranked lacrosse player; soccer star, Kenny Cooper Jr.; triathletes Brandon Marsh and Amy Marsh; and NFL player Bernard Berrian of the Minnesota Vikings, according to the company.
"I kept hearing a buzz about PureSport and thought, I've gotta try this stuff, so I did. And let me tell you, it really works—it makes a huge difference in terms of reducing post-workout muscle fatigue and soreness," said Berrian. "I'm thrilled to be part of the PureSport team."
PureSport's secret is in its patent-pending formulation, which boasts a 2:67-to-1 protein-to-carbohydrate ratio, which is optimal for muscle performance and recovery. The product also has no caffeine, no added sugar and about half the calories of other sports drinks, which has made it popular with those watching calories.
In other news, PureSport has earned registration with Informed-Sport, a leading, independent supplement testing program that registers products that they have tested and proven to be free of substances prohibited by the WADA, the World Anti-Doping Agency.
"We're honored by the designation," says Humphrey. "PureSport is as clean a drink as they come, which is why athletes, trainers and coaches love it so much."
But PureSport is quickly gaining a following among non-athletes as well. According to Humphrey, the company has received calls from safety directors at corporations who want to buy PureSport for their industrial workers.
Humphrey says he's not surprised by the growing popularity of the product and the company's growth.
"It's clean, it tastes great and it works," says Humphrey. "It's performance in a bottle whether you're competing in a world-class sporting event, working out in the gym, doing yoga, recovering from the flu or cleaning out your garage."
